How does the Panerai warranty works? What does it cover and how long is the warranty of Panerai watches?

In this complete guide, we will go into detail about everything you need to know about the Panerai warranty.

Panerai eight-year Warranty

Panerai announced that it has extended its manufacturer’s warranty on all watches to eight years, which brings the brand up to par with some of the best brands in the world. The industry standard for warranty is two years, but to make the brand more competitive on the market, and to show that the brand stands proudly behind its watches, Panerai now offers an eight-year warranty for all its watches.

Panerai called it Pam.Guard Program. The name derives from the fact that the reference number of Panerai watches begins with the letters PAM.

The PAM-Guard program of eight years of warranty applies to watches sold two years from November 26, which is when Panerai officially launched the program.

In order to enjoy the eight-year warranty, you must register your watch in their program online. When you register your watch, you will, in some cases, be sent invitations, newsletters, and gifts. You can access the Pam.Guard program online with most devices. 

The CEO of Panerai Jean-Marc Pontroué stated after presenting the news of the extended warranty that the new commitment “was made possible by the very high level of technical efficiency and reliability achieved by watches produced by the Panerai Manufacture in Neuchâtel”.

Furthermore, the CEO said the initiative represented a “proactive form of engagement with consumers and at the same time a way to strengthen the sense of belonging to the Panerai community”. “With this long-term vision, extending the international limited warranty up to eight years is a natural, virtually inevitable step.

The Pam.Guard interface is accessible through multiple devices and formats, and can also be activated at Panerai and authorized retailers’ boutiques.

Note that you must apply for the extended warranty, and it is not always that it is approved for various reasons. Primarily if your watch is not eligible for an extended warranty, for example, if it is too old. You apply for the extended warranty at services.panerai.com. In order to enjoy the warranty, you must allow Panerai to use your personal information to receive communications from Panerai about products or services. This is obviously an effective way for Panerai to build customer relationships and connect with its customers directly rather than via its official retailers.

Panerai states: ”We may send you marketing information using e-mail, text, telephone, or post. We may also use your personal information to deliver personalized messages or advertising on social media or other digital platforms.”

To learn how Panerai handles your personal information, you can have a look at the Panerai Privacy Policy. You can, of course, opt out of this at any time thereafter.

The standard Panerai warranty is two years, but if your watch is successfully approved after the application of a warranty extension under the Panerai Pam.Guard program, your Panerai will be able to enjoy an extended Panerai International Limited Warranty for a maximum of 6 years.

Panerai highlights that under no circumstances can the Panerai International Limited Warranty cannot exceed 8 years.

NOTE:

The warranty is connected to the watch and not a person. The warranty follows the watch and not the owner, and therefore, it does not matter if you are the original buyer of the watch. Keep in mind that the PAM.guard program warranty extension is done through a personal account, and this is registered to the account of the creator.

Panerai states that participation in the Panerai Pam.Guard program may not be sold, transferred or assigned to, or shared with, anyone else. If Panerai finds any abusive or fraudulent activity related to Panerai Pam.Guard program, and/or a violation of its terms, as determined by Panerai in its sole discretion, they reserve the right to make any adjustments to, including termination of, your benefits under the Panerai Pam.Guard program.

Panerai reserves the right to modify or restrict any aspect of the Panerai Pam.Guard program (including its services and/or benefits) without notice. Any such changes would be stated in an updated version of these terms on our website.

Do also note, however, that in some cases, Panerai can ask you to provide additional information and/or related documentation about your purchase (e.g., purchase invoice, original Panerai International Limited Warranty, etc, when you apply for the extended warranty. If you are not able to provide the requested documentation, Panerai may deny your application. The most important part, however, is always that you have the original warranty card.

You can check the expiry date of the Panerai International Limited Warranty by consulting your watch profile in your Panerai customer account online, or, if you prefer, you can call a Panerai call center.

Panerai warranty terms and conditions

As with all warranties, terms and conditions apply to the Panerai warranty. The same conditions apply to the two-year warranty as it does with the extended warranty.

Do note that the terms and conditions of the Panerai Pam.Guard program or the original 2-year Panerai International Limited Warranty do not affect your rights as a consumer under applicable local law in which country the watch was purchased.

When can you apply for an extended Panerai warranty? 

You can apply for the extended warranty at any time via the Panerai Pam.Guard program during the time your original two-year warranty is still valid. This means that you have two years from the date of purchase to apply for the extended warranty.

Reasons why your application for an extended Panerai warranty may be denied

As mentioned, you apply for an extended warranty at Panerai. For various reasons, your application may be denied. Panerai describes it as follows ”Warranty Extension, may be denied by Panerai at its sole discretion for any reason, including without limitation”. Here are the reasons why your application may be denied:

• If you are not registered as a participant in the Panerai Pam.Guard program
• If you apply for a Warranty Extension outside the original 2-year Panerai International Limited Warranty period
• If you apply for a warranty extension and your watch is not eligible for an extended warranty, for example, if it is a “not for sale” watch according to Panerai records -for example, a prototype.
• If you are not a bona fide final customer or in case of abuse.
• If you apply for the warranty extension and the reference number of your Panerai does not correspond to the original reference number recorded by Panerai (could be signs that your watch has been tampered with or is not original).
• If you cannot provide additional information or documentation about your purchase, for example, purchase invoice, original Panerai  International Limited Warranty, etc.
• If participation in the Panerai Pam.Guard program is canceled by Panerai or you.
• If you do not agree to receive marketing information at the time of application for the warranty extension

Note that Panerai reserves the right to cancel your participation in the Panerai Pam-Guard program at any time after approval, for any of the reasons listed above or other reasons that Panerai finds relevant.

If you wish to cancel your participation in the Pam-Guard program, you can send an email to dataprotection@panerai.com.

Requirements

Panerai requires that you are 18 years or older to register for the Panerai Pam.Guard program.

In order to register if you are 13 years of age or older, you must have the consent of your parents or legal guardians prior to registration. 

When you register, you agree that you are 18 years or older or that you have your parent or legal guardians’ consent if you are between 13 and 18. When you register, you create a profile inside the portal.

Have in mind that the Panerai Pam.Guard program is limited to individuals only and to one account per individual. This does not mean that you can only register one Panerai watch from your account.

Do you have any additional specific questions regarding Panerai warranty? Consult one of our watch experts here!

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All watches have serial numbers. The only thing is that different brands use different types of serial numbers, and use different formats to come up with their serial numbers. Serial numbers are not to be confused with reference numbers, which is a way to refer to specific watch models, and similar to serial numbers, reference numbers are created using different formats across different brands.

Serial numbers are a unique number that each watch has, and each watch follows a specific serial number format depending on the production year. Panerai uses one format of creating serial numbers, and parts of these serial numbers can be used to identify the year of which the watch was produced.

As such, serial numbers are used to identify a specific timepiece and can be viewed as a personal security number that no other watch than one specific piece has. Therefore, serial numbers have different usage areas, but they come specifically handy when leaving a watch to service, but they can also be helpful when a watch has been stolen, so you can know whether a watch is your specific piece.

In this article, we’ll present Panerai serial numbers and talk a little about the format that Panerai serial numbers use. In particular, we’ll focus on the way Panerai serial numbers are structured and formatted, and maybe most importantly, list Panerai serial numbers to help you identify the year in which your Panerai watch was manufactured.

Do note that the serial numbers can only give an estimate of when your Panerai watch was made, and it can, of course, be a bit more difficult to identify the specific year your Panerai watch was made if it’s an older (vintage) piece.

Panerai serial numbers

Panerai serial numbers consist of a letter, and with the help of this letter, you can match the letter with the years listed in this article. For example, the letter ”C” in the Panerai serial number indicates that the watch was made in the year 2000.

Where can Panerai serial numbers be found?

Like on most timepieces, most Panerai serial numbers can be found on the case back of the watch. Part of the reason that the serial numbers are engraved on the case back is to make them ”hidden” from other people, thus making it more difficult for people who should not have your serial number to get access to them.

Panerai started with serial numbers in 1997 with the serial BB970001.

Panerai case numbers normally start with ”OP’” and are then followed by 4 digits. The case number identifies the case used on the watch. Different Panerai models may share the same case and so have the same case number. Small changes in a case design over the years can see the case number change for its model. Since 1997, they have been ascending.

Panerai Serial Numbers by Year: Serial Letter Production Year

• No letter: 1997
• A: 1998
• B: 1999
• C: 2000
• D: 2001
• E: 2002
• F: 2003
• G: 2004
• H: 2005
• I: 2006
• J: 2007
• K: 2008
• L: 2009
• M: 2010
• N: 2011
• O: 2012
• P: 2013
• Q: 2014
• R: 2015
• S: 2016
• T: 2017

Serial Number

The second number is the individual watch number that started in 1997 with BB970001, and is steadily increasing. For the year 2000, numbers of 101xxxx are not uncommon.

Production Number: Panerai serial numbers

The final letter in a Panerai serial number is the watch’s number out of the total product for the year.

For example, if a Panerai has the number ”150/1000, it indicates that your Panerai is number 150 out of a total production run of 1000 pieces.

These numbers are true for all Panerai watches, no matter the model or style. This can also be referred to as the edition number, even though these are technically part of your serial numbers.

Panerai Serial number changes in 2002

In the middle of the year 2002, Some Panerai watches started appearing with serial numbers PB50xxxx.

The serial number is equivalent to the identity card number. For each different watch, this number will be different.

Most Panerai serial numbers start with the letters ‘BB’ but ‘PB’ has also been used. The numbers following the letters increment with production. The newer the watch, the higher the number.

How to date my Panerai?

As mentioned, with the help of the serial number of your Panerai, you can date it and the year in which it was manufactured. To date your Panerai, look at the case back of your watch to identify the serial number, identify the first letter in this serial number, and then compare the letter with the list above. So if you are uncertain when your watch was made, this method can prove very helpful.

The serial numbers can also be helpful for deciding the provenance of the watch. These numbers started in 1997 and have been ascending since.

Please note that it is not uncommon that the year of your watch is different from the year it says on the warranty card as the watch can sit at an authorized retailer for a longer period of time before it is sold (and the warranty card is dated).

How to check if your Panerai watch is fake

Do you have any additional specific questions regarding Panerai serial numbers? Consult one of our watch experts here!

Read all our articles about Panerai.

The post Panerai Serial Numbers: A Complete Guide appeared first on Millenary Watches.

The post Facts about Panerai: 15 Interesting Things you Must Know! appeared first on Millenary Watches.

Officine Panerai was founded in Florence in 1860. It was originally a workshop, shop and watchmaking school, but eventually, the family business became a longstanding supplier of precision instruments to the Italian Navy, particularly its underwater corps, therefore the rich marine and diving heritage of Panerai watches.

Today, all watches of Panerai are produced at the Manufacture in Neuchâtel, Switzerland. This is also where Officine Panerai designs, develops and produces the movements and cases of its watches which are assembled through a number of meticulous stages with great quality control.

Panerai Retail Prices

Retail prices of Panerai watches change on a regular basis for various reasons, such as price adjustments, currency rates, and other external factors. Therefore, to see the up-to-date retail prices of Panerai watches, it is best to look at the official website of the brand and the list of their respective models.

For a complete updated list of Panerai Retail prices, visit Panerai.com.

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