How does the TAG Heuer warranty work?

In TAG Heuer’s own words:

”Your TAG Heuer has been manufactured in the strict tradition of Swiss watchmaking and has been individually tested to ensure that it is water-resistant and functions perfectly. Nevertheless, it is covered by a limited International guarantee against any manufacturing defect for a period of two years from the date of purchase,  under the conditions below.”

This means that a TAG Heuer watch has a two-year warranty from the date of purchase from an authorized TAG Heuer retailer, under the condition that some criteria are met.

What exactly the warranty cover and how you claim it is what we are going to look at in this article.

What is covered in the Tag Heuer warranty?

TAG Heuer undertakes to repair, free of charge, any problem with the functions of the watch that result from defective manufacturing.

This means that any issues with the watch that is the result of the manufacturing will be repaired by TAG Heuer.

The guarantee is honored in official TAG Heuer service centers which can be found in more than 100 countries. This is why you need to identify the closest service center if you have any issues with your TAG.

TAG Heuer warranty restrictions

The following requirements need to be met in order for your warranty to be valid:

The serial number needs to be perfectly legible. No part of the original case back or original serial number may have been removed, modified, falsified, altered, replaced, erased, or rendered illegible.

The international guarantee/warranty card must be enclosed with the watch. The card needs to be signed and dated at the time of purchase by an official TAG Heuer retailer or TAG Heuer boutique.

If you do not have the warranty card, or if it is not filled out properly, TAG Heuer will not honor the guarantee for the watch.

All of the requirements above need to be met, otherwise, the warranty will be void.

What does the Tag Heuer warranty not cover?

As with all warranties, there are some things that the TAG Heuer warranty clearly states it does not cover. These are as follows:

Any defects that appear from actions that are carried out by someone else than an official TAG Official TAG Heuer Service Centre will not be covered by the warranty. Furthermore, the warranty will be void if a non-authorized part opens up the watch and works on it.

The TAG warranty does not cover bracelets, crystals, and batteries, as these are parts that are worn due to natural circumstances.

The warranty does not cover any deterioration of the case or movement due to humidity that has entered the watch as a result of improper handling.  The warranty does not cover improper handling of the watch in any way. TAG Heuer does not exactly specify what exactly improper handling of the watch means.

If Tag Heuer watchmakers find evidence of misuse or abuse when inspecting the watch, the warranty will be void, since any inaccuracies may have been the cause of improper misuse.

Shall there be any issues with your watch, only TAG Heuer and its service centers are entitled to repair or perform any actions of repair on the TAG Heuer timepieces.

You can find a complete list of Official TAG Heuer Service Centres here.

Have in mind that the TAG Heuer warranty does not limit your right as a customer. As a customer, you still have your legal rights, applicable in the country where you purchased the watch.

Save guarantee booklet and international warranty

Your TAG Heuer watch comes accompanied by a guarantee booklet. Make sure you save these booklets and carefully read them through.

Furthermore, your international warranty card should accompany your booklets, so make sure you do not lose your warranty card since it will mean that you miss your warranty.

Digital Tag Heuer Warranty

TAG Heuer has started using a digital warranty card and system that is digital.

This allows TAG to better keep track of the watches that are sold and when they are sold. Previously, all warranty cards were a card made of paper, but now, warranty cards are made of plastic and are digital.

In the top white box is a code and then a matching QR Code is in the bottom square box. The warranty card matches the watch’s serial number and records the model of the watch and the seller. The digital warranty also allows you to check the validity of your watch’s warranty online on TAG Heuer’s website. There, you will be able to see when the warranty was activated and how long. Note that TAG Heuer has worked on developing this digital warranty database so it may not work perfectly at all times.

To check your watch, you can visit TAG Heuer warranty checker. On the page, type in your watch’s serial number and you will get your own record of the warranty and when it’s valid until. Note that in the recent year, TAG Heuer has been working on updating its online warranty checker.

This new digital TAG Heuer warranty is much more detailed and advanced than the old paper warranty. Not only does it allow it to be more exact, but it also allows you to avoid buying a counterfeit TAG Heuer as you can easily confirm its validity by looking up its serial number online.

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Tag Heuer is one of the largest Swiss manufacturers in terms of watches produced yearly. It is today known as a luxury brand and is well-known all around the world. But with all of this also comes that Tag Heuer watches are commonly counterfeited.

One way to avoid buying a counterfeit watch is by looking at the serial number. However, have in mind that this is no guarantee that the watch is authentic. But more on this later.

In this article, we’ll teach you everything you need to know about Tag Heuer serial numbers. How do they work? Where can you find the serial number?

TAG Heuer serial numbers

The serial number of a Tag Heuer is unique to a specific watch. This helps identify the exact watch, for example when it was manufactured, which model the serial number was used for, and so on. The serial number normally comprises two or three letters followed by four numbers. However, some differences can apply to the number of letters and numbers. 

The serial number is not to be confused with the model number, also known as the reference number. The reference number is, as the name suggests, the number that reflects the model of the watch. This is not unique to a specific watch, but rather an exact model. Tag Heuer changed the reference number system in 1992.

The serial numbers vary a lot for watches before 1992 before this new update.

Where can I find my TAG Heuer watch’s serial number?

Every single Tag Heuer watch that leaves the factory is engraved with the reference number and the serial number on the case back. If the watch has a see-through case back, it will be engraved on the edge of the case back.

Sometimes it can be difficult to spot the serial number with the naked eye depending on the model, and you may need a loupe or magnification to read it. Both the serial number and reference number are placed directly above the other.

The bottom number is your TAG Heuer’s unique serial number and the top is the model reference number which relates to the model type.

Tag Heuer watches without serial numbers?

As mentioned, all Tag Heuer watches have serial numbers. This means that if you have a Tag Heuer watch that does not have a serial number, it is probably fake.

Now, as mentioned earlier, some vintage Tag Heuer watches did not have serial numbers, but the number is, generally speaking, very low.

In some cases, the serial number bay has been buffed or polished away, and you should always avoid buying a watch that has had the serial number intentionally removed as it may be signs that it has been stolen.

Now, don’t believe that if a Tag Heuer watch has a serial number, it is authentic, because this is not the case. If a counterfeiter has made a whole watch, it is not difficult to engrave a serial number as well. In most cases, the serial number used is completely made up. However, in some cases, c counterfeiters go to great lengths by finding the serial numbers of real Tag Heuer watches, for example online, and then using the serial number of an authentic Tag Heuer watch for their counterfeit watch.

You can, if you are suspicious, search your serial number on the internet. Many fake watches use the same serial number, even though they may use the serial number from an authentic watch (or not). Sometimes forums and discussion platforms highlight fake watches and common serial numbers used.

Tag Heuer serial number lookup

Tag Heuer has a serial number database lookup online that allows you to see – with the help of your serial number – when the warranty was activated. This can be seen at http://tag.hr/warranty.

This website is currently under construction, but we will see if Tag Heuer decides to further build on and improve the Tag Heuer serial number database.

The good thing about the Tag Heuer serial number lookup is that when you search for your serial number, it allowed you to easily see if the serial number matched your watch as well as your watch’s production date. The digital TAG Heuer warranty is a huge step up for TAG Heuer as it helps prevent counterfeit watches. The issue is, of course, that counterfeiters can still steal serial numbers online and use them for the same watch, so when someone looks it up, it will show up on TAG Heuer’s website, although it is actually for a different (and authentic) watch).

If you have a fake watch, it is not uncommon that the serial number matches a completely different model than the one you have. Or… no results are found when you search for it, which means the counterfeiters have just made up a serial number to use.

If you are uncertain about the authenticity of your Tag Heuer visit a Tag Heuer official retailer and they may be able to help you verify it. A skilled watchmaker may also be able to help you.

Do you have any additional specific questions regarding TAG Heuer serial numbers? Consult one of our watch experts here!

The post How to Check Tag Heuer Serial Number – Complete Guide appeared first on Millenary Watches.

The Tag Heuer calibre 5 is a movement (caliber) used by Tag Heuer for a large number of watches. In fact, it may very well be TAG’s most well-known caliber. TAG Has several different variations of the Calibre 5. It is one of TAG’s go-to flagship movements.

It uses the ETA 2824-2 as its base, but TAG has in turn given it the name calibre 5. However, it can also be based on the Sellita SW200.

 It is an automatic movement with a bidirectional rotor. It has a power reserve of 42 hours and beats at a frequency of 28800 vph. The movement it uses as its base, the 2824, has a power reserve of 38 hours, but TAG has upped the power reserve to 42 hours.

In terms of functions, it displays hours, minutes, seconds, and the date. It has a diameter of 25.6mm. Inside the movement are 25 jewels. The Sellita has 26 jewels.

The movement is Swiss-made. It cannot, however, be called an in-house movement.

Depending on the version, the calibre 5 can be decorated differently.  Some versions have ”Côtes de Genève”, but all versions are engraved “TAG Heuer — Calibre 5 — Swiss Made”.

Tag Heuer calibre 5 accuracy

How accurate is the Tag Heuer calibre 5? To begin with, it is, in general, not a COSC-certified movement.

There are, however, variations of the Calibre 5 that are COSC certified, including the movement for the Autavia calibre 5. This means an average daily rate on the first 10 days of testing: from -4 sec to +6 sec.

TAG Heuer calibre 5 specifications

• Power reserve: 42 hours
• Frequency: 28800 VPH
• Jewels: 25 on ETA and 26 on Sellita
• Functions: Date, seconds, minutes, hours
• Base: ETA2824-2 or Sellita SW200

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The Tag Heuer calibre 17 is a chronograph movement from TAG. It uses the ETA 2894-2 as its base but has been slightly modified. It is modular and is made both with and without an hour totalizer.

Modular means that a complications module (in this case the chronograph) is added to the base time-only movement. The fact that TAG has several versions of the same caliber can make it rather confusing because TAG Heuer calls both the 2892 and the 2893 ETA bases, “Calibre 7”.

The movement is an automatic movement with an analog display. It beats with a frequency of 28800 vph. It has a diameter of 28mm and has 37 jewels. The power reserve is 42 hours.

The functions include chronograph, date, hours, small seconds. The date has a rapid date correction.

Like all Tag Heuer automatic movements, it is made in Switzerland.

The movement is decorated with “Côtes de Genève” and engraved “TAG Heuer — Calibre 17 — Swiss Made”.

Tag Heuer has two variants of the Calibre 17. One has a two-register chronograph with running seconds at 3 o’clock – a 30-minute chronograph register at 9 o’clock; date window at 6 o’clock.

The other version is a three register Chronograph that has an added 12-hour register at 6 o’clock.

Tag Heuer Calibre 17 specifications

• Base: ETA 2894-2
• Jewels: 37
• Power reserve: 42 hours
• Frequency: 28800 VPH (4hz)
• Automatic.

The post TAG Heuer Calibre 17 Complete Guide appeared first on Millenary Watches.

Tag Heuer is a company that uses both in-house and externally sourced movements. Mostly, Tag Heuer takes external movements and then modifies them. The Tag Heuer calibre 6 is one such movement.

The Calibre 6 has two versions. One is based on an ETA movement and the other is based on a Sellita movement.

The calibre 6 is an automatic and Swiss-made caliber, elating at the standard rate of 28800 VPH. The ETA version is 26.2mm in diameter and uses 27 jewels, whereas the Sellita version is 26mm and uses 31 jewels. In terms of functions, it has rapid date correction, and displays hours, minutes, and small seconds. The date is placed at 6 0’clock.

It has a powered reserve of 38 to 44 hours depending on the variation.

The Calibre 6 is decorated with Côtes de Genève and engraved “TAG Heuer — Calibre 6 — Swiss Made”.

Tag Heuer calibre 6 specifications

• Base: ETA 2895-2 or Sellita SW260-1.
• Frequency: 28800 VPH (4HZ)
• Diameter: 26.2mm (ETA version) and 26mm (Sellita version)
• Jewels: 27 jewels and 31 jewels
• Power reserve: 38 and 44 hours.
• Functions: Self-winding movement displaying hours, minutes, small seconds, and date.

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In September 2019, Tag Heuer recalled all its Isograph watches worldwide, without saying a word to the public. In this article, we will discuss the worldwide Tag Heuer Isograph recall and why it turned out the way it did.

At Baselworld in March 2019, Tag Heuer announced a brand new collection of watches called Isograph. The Autavia was originally meant as a timepiece for aviation and automobile ( Auto + Aviation = Autavia. ), however, the watch mostly established itself as a motorsport timepiece and did not really catch on with the aviation crowd

 However, the Autavia was actually used as a pilot’s watch in some instances, as back in the day, Heuer made Autavias for the Kenyan and Argentine Air Force.

And with the Isograph, TAG Heuer is experimenting with a side of the Autavia that’s mostly forgotten; aviation.

The Isograph was released by Tag Heuer as part of the Autavia collection to remind us that it’s just as capable as a pilot’s watch as it is a motorsports chronograph.

To make this Autavia more aviation-inspired, they’ve taken the watch in a three-hand direction and traded the traditional indices for Arabic numerals on the dial. A bi-directional 60-minute bezel, broad sword-shaped hands, and an oversized crown round out the cockpit-inspired aesthetic and functionality. This new range has the distinction of “Isograph” nomenclature which refers to the carbon composite hairspring utilized in TAG Heuer’s own Caliber 5 movement. What’s new is that the caliber 5 caliber has a carbon hairspring.

Things were looking really good for the Isograph collection. At its release, it received a ton of praise. But then, they were all recalled worldwide. Here’s what you need to know.

Tag Heuer Isograph worldwide recall

As mentioned, Tag Heuer has not communicated any information about the recall of the Isograph timepiece. Tag Heuer retailers have been informed about the recall, but in silence, TAG has removed the Isograph from their website and removed any promotional content related to this model from their social media. With that said, Tag Heuer obviously does not want the recall of this model to become official or widespread news, because the recall of this model tells us that there is some kind of technical issue with it – something that is never good marketing for a brand.

The recall was done relatively early on in its production, however, the model had already started reaching official retailers and started selling, but any and all watches that retailers have received have been sent back to TAG.

So what does this mean for owners of the Isograph? Well, TAG Heuer will buy back any models already sold to customers, but it is of course up to the customer to decide if they want to.

Why TAG Heuer recalled the Isograph

The worldwide recall of the Isograph has to do with a technical issue. The issue supposedly has something to do with the new materials used in the movement. The carbon composite hairspring was praised as innovative when the model was released, but the issue could potentially have to do with the hairspring which may not be durable enough for real-life use.

The user @Aquagraph on Forums Calibre 11 asked the question and received this response:

”We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.”

With that said, TAG may have just been too eager to start mass-producing the carbon hairspring after it was announced in the Tourbillon Nanograph, which is produced in far fewer numbers than the new Isograph range. 

Latest news about the Tag Heuer Isograph 

After some detective work, we are able to share some very interesting news related to the Tag Heuer Autavia Isograph. 

If you search Autavia on the TAG website, you will be able to find all Isograph models:

However, what you may notice is that the collection is no longer promoted as ”Isograph”. Instead, they have simply named it ”TAG HEUER AUTAVIA CALIBRE 5 CHRONOMETER”.

Furthermore, looking at one of these watches will reveal a very interesting detail:

Do you see it?

Here’s a photo of the old Isograph to help you:

That’s right, the Isograph printing has been removed from the dial and instead been replaced by ”Automatic”.

So apparently, this is TAG’s way of moving forward from this big mistake, if you may. The model has been renamed, which means that the carbon composite hairspring which was wildly celebrated as innovative is no more, as the watches are instead equipped with standard Calibre 5 calibers. A rebranding seems like a good decision to make, because other than the issues with the movement, the Isograph is a great-looking model that received great reviews related to its design. Plus, it’s safe to say that TAG has invested tons of resources in designing and developing this new model, so it simply wouldn’t make financial sense to abandon it altogether.

With that said, the Isograph name came from the technology of the carbon-composite hairspring that brings serious anti-magnetic and shock properties. But now that TAG has abandoned the name, it indeed means that the carbon-composite hairspring is no more.

Previously, TAG proudly promoted the carbon-composite hairspring in the specifications, but now, it’s nowhere to be found.

Does the abandonment of this revolutionary hairspring remove much of the value proposition of the Autavia Isograph? It’s safe to say that it indeed does. On paper, this technology was a big value proposition added to the model. But now, it features a standard TAG caliber 5 movement which can be found in a big number of other Tag Heuer timepieces.

Lastly, what we are also able to note is that because of the change of the movement, all (previously Isograph) models have now gotten a new reference number.

So the natural question is: Will TAG decrease the price because of the removal of the revolutionary hairspring from the model? The answer is yes probably, but only by a few hundred.

Conclusion

With the early recall of this model, we can assume that only a relatively small number of Isograph watches have reached end consumers. However, they are out there. Could this mean that this first generation of Isograph watches will become future collector’s pieces, which symbolize a part in TAG’s history when they made a mistake that leads to worldwide recall? Who knows.

What we do know is that Tag Heuer will not continue to produce or promote this collection as ”Isograph”, but rather only as ”Autavia”.

This makes the Autavias with the Isograph printing on the dial rather special…and perhaps highly sought-after in the future due to their limited production.

What is interesting is that the Tag Heuer Nanograph Tourbillon which features the same technology of a carbon hairspring is still available. If TAG eventually discontinues this watch, we will have to wait and see. But it’s certainly a shame since TAG has invested tons of resources into this new technology. Maybe it will find its way back into new watches when the brand has figured out how to make the tech reliable and durable. The selling point of the Nanograph is the hairspring, so chances are that either the Nanograph will be discontinued completely, or perfected to still be in production. Unlike the Autavia Isograph, TAG would not just replace the movement in this watch.

Will the carbon hairspring become mass-produced by TAG in the future? Possibly, but first, they need to make sure the technology is reliable and works the way it should first.

Is this a good decision from TAG Heuer to rebrand it and fit it with the tried and true Calibre 5 with no gimmicks? Share your thoughts in the comment section!

The post TAG Heuer Isograph Recall: a Complete Report appeared first on Millenary Watches.

TAG Heuer is one of the most famous luxury watch brands in the world. It is also one of the most important watch brands in watchmaking history and has its roots deeply connected to the world of motorsport. While TAG Heuer is one of the most famous watch brands in the world, TAG Heuer isn’t like other watch brands – in many different aspects. Through the larger parts of its history, the brand has been focused on the motorsport niche and creating truly helpful tools, especially in the form of steel-cased chronographs. Through innovation, precision, and ingenuity, TAG Heuer differentiated itself and found its horological niche within the watchmaking industry.

The history of TAG Heuer is long, and through its innovations and many years in the watchmaking industry, it has been able to establish itself as one of the most powerful luxury watch companies today.

In this article, we’re listing the top most interesting facts about TAG Heuer, including innovations, its history, and interesting events that made TAG Heuer into the company it is today.

32 facts about Tag Heuer

1. Heuer Watch Company was founded in 1860 by Edouard Heuer

2. The first watchmaking shop of Edouard Heuer was situated in the Jura region in Switzerland

This can technically be referred to as the first TAG Heuer factory.

3. TAG Heuer is based in La Chaux-de-Fonds, Switzerland

4. In the 1920s, Heuer watches were used during the Olympics in Antwerp, Amsterdam, and Paris

5. TAG Heuer was the official timekeeper for three Olympics due to its high-precision timepieces. As a result, TAG Heuer gained a great reputation and established itself as an industry expert in timing sporting events. 

6. Heuer introduced its first wrist chronograph in 1914

Before this time, Heuer had just like all the brands, been all about pocket watches.

7. Edouard Heuer developed and patented the oscillating pinion in 1887

This is one of the most significant facts about TAG Heuer as it is an event of great importance for the whole watch industry, nonetheless for the Heuer brand.

The oscillating pinion is a movable shaft that is mounted with two sprockets. The first pinion is in constant engagement with the second wheel of the watch movement, while, at the same, time, the opposite pinion, after a short swing, grips into the chronograph center wheel. Through this, the connection is established and the chronograph starts running.

Pressing the other chronograph button causes the oscillating pinion to move away from the center wheel, and thus the Chronograph stops. 

This invention simplified the chronograph significantly, and still to this very day, the construction of the oscillating pinion is used by major movement manufacturers. Most importantly, this event made TAG Heuer synonymous with high-quality and precise chronograph watches – something that is, to a large extent still true today.

8. Heuer launched its Autavia model in 1933

This wasn’t the wristwatch you know as the Autavia, today, though. Instead, the first Autavia model was a dashboard stopwatch for race cars. Upon its launch, it was also the first dashboard stopwatch for race cars in the world.

9. Fact about TAG Heuer: the derivation of the Autavia name?

The Autavia collection is one of the most famous and important for the TAG Heuer brand, but where does the name derive from?

The name Autavia actually comes from “AUTos” and “AVIAtion”). Put these two together and you have Autavia.

10. Heuer received a patent for the first dashboard chronograph in 1911

Heuer received the patent for its “Time of Trip” dashboard chronograph.

11. TAG Heuer made the first watch able to measure 1/100th of a second

In 1916, TAG Heuer released the original Mikrograph. This timepiece was so precise and accurate that it was able to measure 1/100th of a second. In order to create such a watch, the movement used was beating at a rate of 360,000 vph. This is ten times faster than the 36,000 vph chronographs that are normally referred to as fast

It was also thanks to the extreme precision of the original Mikrograph that TAG Heuer became the official timekeeper during the Olympics as no other watchmaking competitor had produced a watch of such high precision.

12. Heuer was actually the first Swiss watch in space

TAG Heuer is not the first watch that comes to mind when you think about watches that have been to space.

But one of the most interesting facts about TAG Heuer which most people don’t know is that it was actually the first Swiss watch in space.

This event took place on February 20th, 1962 when John Glenn flew the Mercury “Friendship 7” mission. 

Glenn orbited the Earth three times, a with him, he wore a Heuer 2915A stopwatch on his wrist. The watch was placed on top of his spacesuit and fastened by a custom-made elastic strap. 

The watch is today found at the National Air & Space Museum in Washington, D.C.

13. Heuer was acquired in 1985 by TAG Group Holdings S.A

14. The name TAG Heuer didn’t come about until 1985

As the Heuer watch company was acquired by TAG Group, TAG Group combined the names TAG and Heuer to create the TAG Heuer company we know today. This is the reason why the name TAG Heuer didn’t start appearing until this time, and why you’ll only see the name Heuer on older watches.

15. TAG is an abbreviation for Techniques d’Avant Garde

Avant Garde means pushing the boundaries of what is ”accepted as the norm or the status quo”, and this is something that was very true to the Heuer as it was acquired by TAG. It is also something that remains true to TAG Heuer today, and still, to this very day, TAG Heuer uses this as part of their marketing with their ”motto” ”Swiss Avant-garde since 1860”.

16. In 1999, LVMH group purchased the TAG Heuer subsidiary for US$740 million

17. Heuer established itself as the developer of the first automatic winding chronograph caliber

In 1969, Heuer launched the Caliber 11 movement. With its launch, Heuer claimed itself as the developer of the first automatic winding chronograph caliber.

At this time, Heuer had enough working prototypes to enable the brand to demonstrate serial-production capability.

18. Steve McQueen made the TAG Heuer Monaco watch famous when he wore it in the film Le Mans

The TAG Heuer Monaco is closely associated with Steve McQueen, and it was actually McQueen that made the watch a huge success.

The film was launched in 1971, and in the film, McQueen was chosen to play the role of the driver Michael Delaney

In the film, McQueen wore the driving suit of his friend Jo Siffert in the movie, and on the suit was a “Chronograph Heuer” badge.

McQueen was going to select a watch for the role, and appropriately, he chose the Heuer Monaco.

19. Edouard Heuer launched his first chronograph In 1882

This is the first chronograph of the Heuer brand.

20. Jack retired on November 18, 2013. This was one day before his 81st birthday

He was asked by he chose that particular date, and he said that he had promised himself not to work beyond the age of 80.

21. Heuer manufactured timepieces to be mounted on the dashboards of automobiles, aircraft, and boats from 1911 onwards

22. Heuer produced chronographs for pilots in the Luftwaffe

Between the periods of 1935 to the early 1940s, Heuer manufactured chronographs for pilots in the Luftwaffe, the aerial warfare branch of forces during World War II.

23. Heuer expanded its line of chronographs to include both two- and three-register models in the mid-1940s

Heuer also expanded its line of chronographs with a three-register chronograph that had a full calendar function with day, date, and month.

24. TAG Heuer has been in the Heuer family for four generations

Edouard Heuer was the founder of the HEUER watch company, and the great-grandson of the brand’s original founder Edouard Heuer, Jack Heuer gave the torch to Jean-Claude Biver as the head of the TAG Heuer team as he retired the day before his 81st birthday.

25. Heuer introduced the Carrera Chronograph in 1963

The Carrera chronograph was designed by Jack Heuer, the great-grandson of Edouard.

26. The first automatic chronographs of Heuer were the Autavia, Carrera, and Monaco

27. Heuer made the Carrera 510.543 for the A.M.I. –  the Italian Air Force

28. TAG Heuer celebrated the 50th anniversary of the Carrera model in 2013

This was the racing-inspired chronograph that has played a significant role in TAG Heuer’s history.

29. TAG Heuer won the iF product design award in 2007

The watch company won the product design award for its Monaco Calibre 360 LS Concept Chronograph. The award was held in Hanover, Germany and TAG received the award in the Leisure/Lifestyle category.

In the competition were more than 2,2000 watches contestants.

30. TAG Heuer received the iF product design award in 2006 for its Professional Golf Watch

TAG Heuer won the iF design award in 2006 which meant winning it for the second time in two years.

The golf watch was developed together with Tiger Woods.

31. TAG Heuer developed a chronograph that can measure time down to 1/2,000th of a second

As if developing a chronograph that could measure time down to 1/100th of a second in 1916 – the Mikgraph was enough, this is maybe one of the most impressive TAG Heuer facts.

The chronograph which TAG Heuer designed was so precise and has incredible accuracy which proves the incredible skills, craftsmanship skills, and avant-garde mentality the watch company has.

32. TAG Heuer released the first ever water-resistant automatic chronograph in 1969

More specifically at Basel world on March 3rd, 1969.

When it was launched, it was the first ever water-resistant automatic chronograph. The watch was powered by the Chronomatic Caliber 11 movement which took four years to develop.

33. TAG Heuer released their most ground-breaking timepiece in 2004

TAG Heuer showed that it was a watch company with great skill, innovation, and craftsmanship 2004 when it released the groundbreaking Monaco V4 at Baselworld in 2004.

This new timepiece was meant to be a manifestation of the brand’s avant-garde design, racing heritage, and willingness to always push boundaries.

The general director of the watch company, Guy Sémon has received the credit for being the driving force behind many of the brand’s technical achievements, especially the V4 timepiece. In fact, in 2017, Guy Simon received the honorary and prestigious ”Watchmaker of the Year” 2017 – despite the fact that he is not a watchmaker.

What was so revolutionary about the V4 timepiece was that its movement was belt-driven.

34. The TAG Heuer Carrera 1887 model won theLa Petite Aiguille at the Grand Prix d’Horlogerie de Genève

The watch received the award as it was a watch competing in the category of ”watches retailing for less than CHF5,000”.

35. Carrera’s name was suggested by Jack Heuer shortly after taking control of the company from his uncle

The Carrera model is one of the most iconic and famous watch models from TAG Heuer. It is closely associated with the world of racing. The reason is that both the watch model and the name have an automotive racing connection. The Carrera name comes from the Carrera Panamericana which was an extremely dangerous race that ran on public roads in Mexico from 1950 to 1954.

Conclusion

Tag Heuer is one of the largest luxury watch companies in the world. The history of TAG Heuer is long and rich, and these facts about TAG Heuer prove, and this goes to show that the road to perfection, becoming an established watch company, and mastering fine watchmaking is a long and challenging journey.

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TAG Heuer is one of the oldest and most well-known Swiss watch brands in the world. TAG Heuer is positioned in the entry to mid-level of Swiss watches but is still a company that focuses on the art of Swiss watchmaking, quality, and creating high-quality products. TAG Heuer is a company with a long and rich history and which is well-known all over the world.

TAG Heuer is today owned by LVHM, one of the largest luxury watch groups in the world, owning companies such as Louis Vuitton, Moët champagne, and many others. 

With TAG Heuer being owned by a giant organization, it tends to be quite difficult if you want to reach out to these giant corporations, but some companies are harder to reach than others. Unlike brands like Rolex and Tudor which don’t have any contact information available at all to the company, TAG Heuer is a lot easier to contact.

Most watch brands are b2b companies which means that they use official retailers to handle the relationship with the end customers. Whilst most TAG Heuer retail stores are independently owned, TAG Heuer does have some “boutiques” which are owned by the company.

But what if you want to contact TAG Heuer directly and not contact a retailer which may have limited information about your query? How do you get in direct contact with TAG Heuer and its employees?

If you want to contact TAG Heuer watches directly, you have come to the right place. In this article, we have compiled a complete list of ways you can get in touch with TAG Heuer. 

Here, you can find all of the different communication channels through which you can contact TAG Heuer. Of course, there’s always the challenge of contacting large corporations of getting replies. Large organizations are overwhelmed with inquiries which means you may not always get a reply. However, with the multiple ways of contacting TAG Heuer, you can try a new method if you don’t find any success with the first.

Here we have compiled all of the different ways you can contact TAG Heuer, from sending letters, to emailing, to calling, and so on.

TAG Heuer Contact information

TAG Heuer Mailing address

TAG Heuer’s headquarters is situated in La Chaux-de-Fonds in Switzerland. If you want to send letters directly to TAG Heuer, you can do so at the address below. Keep in mind, however, that letters are becoming less and less common and so it’s not certain that you will get a reply back. However, this method can be effective if you don’t expect a response but only want to communicate praise or inform them about a complaint you have.

TAG Heuer’s address for sending letters is:

LVMH SWISS MANUFACTURES SA, TAG HEUER BRANCH (Headquarters)

6A, rue Louis-Joseph Chevrolet
2300 La Chaux-de-Fonds
Switzerland

TAG Heuer Website contact (Contact form)

TAG Heuer encourages its customers who wish to contact TAG Heuer to do so via the contact form on its website. You can find and use the TAG Heuer contact form here.

TAG Heuer Fax

TAG Heuer also has a fax which you can try contacting them with:

Fax: +41 32 919 90 00

The fax number below goes to TAG Heuer’s headquarters in Switzerland.

TAG Heuer email addresses

TAG Heuer encourages its customers to contact them via the contact form on the website. TAG Heuer doesn’t publish any public email directly to the company. TAG Heuer does, however, present the email addresses to its official retailers/stores in case you wish to get in touch with those.

Below, we have compiled a list of emails to TAG Heuer and various employees at the organization:

• TAG Heuer headquarters: compta.fournisseur@tagheuer.com
• Reception headquarters: cdf.reception@tagheuer.com
• Communication: press@tagheuer.com
• fabiola.bobbio@tagheuer.com
• Data/privacy: mydata@tagheuer.com
• Houston Tag Heuer boutique: houston.boutique@tagheuer.com
• elena.sherstobitova@tagheuer.com
• Tag Heuer boutique Fukuoka: espace.fukuoka@tagheuer.com
• luca.verardo@tagheuer.com
• International PR manager: sonja.hagmann@tagheuer.com
• julien.baudet@tagheuer.com
• TAG Heuer boutique Le Bon Marché: lebonmarche@tagheuer.com
• General inquiries: info@tagheuer.com
• TAG Heuer connected inquiries: connected@tagheuer.com

Phone numbers to TAG Heuer

TAG Heuer has a long list of phone numbers for a large number of countries. These numbers will take you to a local TAG Heuer representative in your local country who speaks your local language. This is a great way to get in direct contact with TAG Heuer and get help with any inquiries you may have – in your local language.

TAG Heuer headquarters Switzerland: +41 32 919 80 00

Tag Heuer repair center/service center

TAG Heuer has more than 100 repair centers around the world. The repair centers will be able to assist you with any issues you may have with your watch including service and repair. To find the details to a repair center, click on this link and find the repair center that is the closest to you. Each repair center will be listed with its respective contact details.

TAG Heuer official retailers

Like most luxury watch brands TAG Heuer’s primary distribution channel is through independent, official retailers. But on top of this, TAG Heuer has, as mentioned, also a few dedicated TAG Heuer boutiques.

You can find all the TAG Heuer retailers here. In the link, find the retailer that is the closest to you and look at their contact details. This isn’t a way to contact TAG Heuer directly, however, a TAG Heuer retailer will be able to assist with most inquiries that you have. Whether you are looking for a particular watch or have questions about a timepiece, a retailer will be able to assist you.

Contact TAG Heuer via social media

TAG Heuer is active on multiple social media platforms. This means that you can also use these social media platforms to contact TAG Heuer directly. However, bear in mind that social media is not the ideal way to get in touch with TAG Heuer if you are expecting a response. TAG Heuer receives countless of messages on social media on a daily basis and most do not get a reply. However, it can still be worth a try. If you don’t get a response, you can always try a different social media platform and see if you have better luck.

TAG Heuer watches Instagram

TAG Heuer uses Instagram and it can therefore be a way to reach out to the company. You can either send them a Direct Message (Private message) or leave a comment on one of their post. However, bear in mind that with the great number of comments they receive on their Instagram posts, they generally don’t reply to comments.

TAG Heuer watches Facebook

TAG Heuer is also active on Facebook. Here, you can either leave a comment on one of their posts or try sending a private message.

TAG Heuer watches YouTube

TAG Heuer uses YouTube however the only way to reach out to TAG Heuer via this social channel is by leaving a comment on one of their videos. This is since YouTube does not have any private message function.

About TAG Heuer Watches

The history of TAG Heuer can be traced back to 1860. This was when the 20-year old Edouard Heuer opened up a workshop in Saint Imier, Switzerland.

Edouard Heuer invented the oscillating pinion in 1887 and is an invention that many chronographs still use to this day. The official founding date that TAG Heuer uses is 1860.

TAG Heuer is a company that is closely associated with racing and chronographs. The company is responsible for having invented numerous important chronograph-related innovations and inventions, amongs other things, an on-board chronograph for installation within the instrument panels of cars and aircraft which was used to indicate the duration of a journey. TAG Heuer came up with the invention in 1911.

Jack Heuer,  the great-grandson of the founder became the last member of the Heuer family to manage the company. Jack Heuer also became the most famous leader for TAG Heuer due to several important inventions and designs that he came up with.

Jack Heuer designed the Carrera Chronograph in 1963 and stil to this day, the Carrera is one of the most popular and iconic TAG Heuer models ever.

As you may know, the company was named “Heuer” for all of its early history. But in 1985, Heuer was acquired by TAG group and consequently, the name of the watch brand changed to TAG Heuer

TAG Heuer was later acquired by Louis Vuitton Moët Hennessy (LVMH) but the name of the brand remained unchanged, and has been so to this day.

TAG Heuer is a Swiss wach company that focuses on quality and the art of Swiss watchmaking. Howver, it is also a company that has a broad spectrum of timepieces in different price categories. TAG’s most affordable watches start at less than 1000 dollars but can go up to as much as tens of thousands.

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Founded by Edouard Heuer in 1860, Tag Heuer has been famous for its watch innovations. Tag Heuer has come out with several watch innovations that have impacted the watchmaking industry, such as the ‘oscillating pinion’ in 1887 which is still to this day used in the production of mechanical chronographs.

Tag Heuer has a rich heritage and history which is built on pushing boundaries, innovation, and breaking rules. The brand has a history of never satisfying with anything less than greatness, and today, it is viewed as an innovative watch brand that dares to go its own path, while at the same time tributing and building upon its heritage through its heritage watch models including the Autavia, Monaco, and Aquaracer. In recent years, Tag Heuer has dared to go in the direction of smartwatches with its Connected watch.

Tag Heuer is especially known for their chronographs and ultimate precision. It is closely associated with sports and is a sponsor of sports such as Formula 1, football, and much more.

With its avant-garde mentality, Tag Heuer has continued to be at the forefront of watchmaking and innovation, producing watches with ultimate precision and daring designs.

Tag Heuer Retail Prices

Retail prices of Tag Heuer watches change on a regular basis for various reasons, such as price adjustments, currency rates, and other external factors. Therefore, to see the up-to-date retail prices of Tag Heuer watches, it is best to look at the official website of the brand and the list of their respective models.

For a complete updated list of Rolex Retail prices, visit TagHeuer.com.

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